'The Grandson' made his mark on Manatee agriculture
Sep 5, 2017Bradenton in 1892.”The second Mr. Walter Lane Preston, the “Grandson,” was too humble to tell the whisperers that he had left his own mark on the remarkable Manatee County family agricultural business — and it was no small one, his family said.Mr. Preston, who was born on Christmas Day 1928, died Sunday at age 87 after suffering a major stroke three weeks ago.“My dad didn’t really like the limelight,” Whiting Preston, Mr. Preston’s son and a fourth-generation Manatee Fruit Co. leader, said Tuesday. “He was always a very humble kind of person. He treated everyone the same. He was a tough guy but also very compassionate. He helped a lot of people out by either giving them a job or money. He did it on his own and did it quietly. He was the kind of person who never rang his own bell.”For three generations, Manatee Fruit Co. grew and sold vegetable and citrus, but it was the grandson of the founder who took the company into the flower business, creating what is now one of the largest floral production companies in the United States, Whiting Preston said.“We now ship flowers throughout the United States and Canada, and that’s a credit to Dad,” Preston said. “He pioneered a wide variety of crops. He developed several varieties of gladiolus and worked on carnations, as well. He brought in chrysanthemums, poinsettias, potted plants and foliage.”It was “The Grandson” who also realized the importance of branding.My dad didn’t really like the limelight. He was always a very humble kind of person. He treated everyone the same. He was a tough guy, but also very compassionate. He helped a lot of people out by either giving them a job or money. He did it on his own and did it quietly. He was the kind of person who never rang his own bell.Whiting Preston, Walter Lane Preston’s sonMr. Preston labeled all the flowers he sent with a “Manatee” brand, which promised quality and integrity and, as the years went on, enabled the company to charge more for its products, Whiting Preston said.“The name was Manatee Fruit Co. but the brand was ‘Manatee’ and he used that brand t... (Bradenton Herald)